United Way of New York City
In 2003, Interbrand valued the United Way brand at $34.7 million, making it one of the top ten most recognizable global brands. United Way of America then commissioned FutureBrand to re-design the logo developed by Saul Bass in 1973. In 2007 McCann Erickson launched the new multi-media campaign, LIVE UNITED. United Way moved beyond the historical perception of a fundraiser, providing resources designed to motivate people to give back to their communities. The campaign encourages people to "Give. Advocate. Volunteer. Live United."
In 2003, Interbrand valued the United Way brand at $34.7 million, making it one of the top ten most recognizable global brands. United Way of America then commissioned FutureBrand to re-design the logo developed by Saul Bass in 1973. In 2007 McCann Erickson launched the new multi-media campaign, LIVE UNITED. United Way moved beyond the historical perception of a fundraiser, providing resources designed to motivate people to give back to their communities. The campaign encourages people to "Give. Advocate. Volunteer. Live United."
Identity
Local chapter of national nonprofit
Local chapter of national nonprofit
